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Hamilton at Ferrari for ‘marketing reasons' – Ickx
Jan.27 F1 legend and former Ferrari driver Jackie Ickx thinks the Italian team leapt at the chance to sign Lewis Hamilton 'probably for marketing reasons'. It has emerged that the first photo of Hamilton at Maranello, standing in front of Enzo Ferrari's house with a F40 supercar, broke the record for the most ‘liked' Formula 1-related image on Instagram in history. The photo has 5.6 million ‘likes' and counting. 'Emotions aside, how much is the seven time world champion worth to Ferrari?' wondered La Repubblica newspaper. 'Judging from his first photo published last Monday, a lot.' The newspaper also published a summary of the estimated and lucrative value per sponsor of...
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2mo ago from OneStopStrategy.com
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