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F1 reveals audience figures for 2020, strong social growth
Formula 1’s TV audience suffered a slight dip in 2020, a trait organisers have attributed to a reduced calendar, but enjoyed strong growth on social media platforms. On Monday Formula 1 revealed that 433 million unique viewers watched grands prix through the 2020 season, which marked a reduction of eight per cent compared to 2019. However owing to the Covid-19 pandemic there were only 17 events rather than the 21 held in the previous campaign. Formula 1 chiefs also pointed to the season taking place in Europe and the Middle East, meaning “race times were not always suited to certain markets and the usual audience uplift we see from particular races did not occur.” The lack of a US...
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4y ago from MotorsportWeek.com
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