News Details
Mercedes uses AMG brand to reaffirm commitment to F1
Mercedes has moved to remove any doubt over its future in Formula 1, with an announcement of greater synergy between its team and sub-brand AMG. The announcement, made by Daimler and Mercedes-Benz chairman Ola Källenius at a virtual investor conference, indicate AMG's links with the six-time F1 world champions will 'intensify' next year. Previously it had been speculated that Källenius would look to depart F1 as part of the company's measures to increase profitability, but instead the Swede has revealed a plan to shift Mercedes' focus away from the ‘premium' market where it competes with the likes of Audi, BMW and Lexus to focus more on the ‘luxury' sector occupied by brands...
Full Story »
Full Story »
5y ago from GrandPrix247.com
0
You May Also Be Interested In...
AMG and Mercedes F1 links to "intensify" in...
Mercedes will intensify its links with 'high performance sub-brand' AMG...
5y ago from GPFans.com
Mercedes confirms commitment to F1 - strengthens ties...
Mercedes has reaffirmed its commitment to Formula 1, the German...
5y ago from F1i.com
Mercedes reconfirms commitment to F1 with AMG brand
AMG branding is expected to feature more prominently on Mercedes' Formula...
5y ago from espnF1.com
Mercedes reinforces commitment to F1 with closer AMG...
Mercedes has reaffirmed its commitment to Formula 1 by forging a closer...
5y ago from Crash.net
Elsewhere On The Network
Popular On MGPToday.com
Breakthrough or false dawn? Francesco Bagnaia finds...
No description available...
17h ago from Motorsport.com
MotoGP Sepang test: Honda leads rain-hit Day 2 as...
No description available...
20h ago from Motorsport.com
Yamaha halts Sepang MotoGP running while investigating...
No description available...
23h ago from Motorsport.com
MotoGP Sepang test: Marc Marquez tops Day 1 as Fabio...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Arrow McLaren unveils liveries for 2026 IndyCar...
Arrow McLaren has taken the wraps off its trio of challengers for the...
7h ago from MotorsportWeek.c...
"It's fun," says Mick Schumacher after his...
No description available...
8h ago from Motorsport.com
Mick Schumacher found the limit “pretty early” in...
No description available...
7h ago from Motorsport.com
Felix Rosenqvist: Modern IndyCar demands driving...
Felix Rosenqvist has commented about how IndyCar drivers have to push...
17h ago from MotorsportWeek.c...
Popular On TotalWRC.com
Iconic Ouninpohja stage dropped from 2026 WRC Rally...
No description available...
1d ago from Motorsport.com
WRC Monte Carlo: Oliver Solberg continues domination...
No description available...
1w ago from Motorsport.com
More than 10 tuners interested in joining WRC under...
No description available...
1w ago from Motorsport.com
Why Thierry Neuville struggled in “most difficult”...
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arsenal and Chelsea send high-ranking official to...
Bayern Munich attacker Lennart Karl has been linked with a move away from...
10h ago from CaughtOffside.com
Arsenal and Chelsea pushing hard to sign Championship...
Arsenal, Chelsea and Liverpool are interested in signing the Middlesbrough...
10h ago from CaughtOffside.com
Man United told to enter transfer race for ‘top'...
Manchester United have been encouraged to closely monitor the situation of...
18h ago from CaughtOffside.com
Arsenal set Bukayo Saka return date after his injury...
Arsenal have set a timeline for Bukayo Saka's potential return. The winger...
16h ago from SportsKeeda.com
Comments
Hottest News
Lewis Hamilton major Ferrari announcement delay questioned:...
Lewis Hamilton and Ferrari made the decision to... Read More »
46m ago from RacingNews365.com
FIA confirm F1 engine update as rivals rage about Mercedes...
The FIA have issued an update over a supposed... Read More »
12h ago from GPFans.com
F1 News Today: Lewis Hamilton gets Ferrari reshuffle as...
Lewis Hamilton's camp has undergone a major... Read More »
26m ago from GPFans.com
