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Formula 1 considering Saturday sprint race in format shake-up
Liberty Media is reportedly considering the idea of a weekend format shake-up which would include a sprint race on Saturday in order to attract a younger audience to Formula 1. F1 owner Liberty is looking for ways to boost the sport's popularity following a decline in numbers in recent years and believes attracting a younger audience is key to reversing that trend. With reports suggesting 'teens' attention spans have dramatically reduced with the advent of social media, the idea of two shorter races on Sunday was suggested but the proposal was met with a mainly negative response. A new idea Liberty has reportedly run by the teams is to reduce Friday's running to...
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7y ago from MotorsportWeek.com
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