News Details
Formula 1 Engineer Insanity with global marketing campaign
Formula 1 is distancing itself further from the Bernie Ecclestone era by launching a paid-for global marketing campaign for the first time, in stark contrast to the former supremo who put the onus on race promoters, teams, sponsors and media to publicise the sport rather than the rights holders themselves investing money in marketing. A minute-long film ‘Engineered Insanity’, initially rolled out over social media channels from Friday, focuses on the visceral appeal of the sport as experienced by ‘superfans’ inside a wind tunnel. Ellie Norman, Formula One’s recently appointed director of marketing, told Reuters at Formula One’s gleaming new central London headquarters that...
Full Story »
Full Story »
7y ago from GrandPrix247.com
0
You May Also Be Interested In...
F1's first-ever global marketing campaign
One of the things I always found interesting from a marketing perspective...
7y ago from TheParcFerme.com
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
F1 launches 'Engineered Insanity' global marketing...
It's taken almost seven decades but Formula One has finally launched its...
7y ago from F1i.com
F1 launches global marketing campaign
For the first time in its 69 year history, Formula One is to be...
7y ago from Pitpass.com
Elsewhere On The Network
Popular On MGPToday.com
Francesco Bagnaia explains ‘weak point' that...
Factory Ducati rider Francesco Bagania explained his "weak...
5d ago from MotorsportWeek.c...
Yamaha officially begins testing of V4 MotoGP engine
Yamaha technical director Max Bartolini has confirmed the MotoGP factory...
1d ago from MotorsportWeek.c...
Injured MotoGP champion Jorge Martin released from...
No description available...
1d ago from Motorsport.com
Toprak Razgatlioglu has ‘opportunities' in...
Kenan Sofuoglu has revealed that Toprak Razgatlioglu has riding...
2d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Arrow McLaren unveils new themed liveries for Indy 500
Arrow McLaren has unveiled a trio of special liveries for the upcoming...
13h ago from MotorsportWeek.c...
Arrow McLaren steps outside of the all-Papaya livery...
No description available...
14h ago from Motorsport.com
IndyCar sees 50% viewership drop on FOX after going...
No description available...
1w ago from Motorsport.com
IndyCar outlines replacement driver rules for Indy 500
The NTT IndyCar Series has released updated guidelines that will be...
4d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Details of WRC’s first rally in Paraguay emerge
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
Arsenal tipped to complete stunning £70m midfielder...
Arsenal may have to look for a new midfielder in the summer transfer...
1h ago from CaughtOffside.com
“If Mikel Arteta saw him, he’d go, ‘That’s my...
Former Bayern Munich star Owen Hargreaves has urged Arsenal to sign...
2h ago from SportsKeeda.com
Exclusive: Arsenal and Liverpool want to sign 28-G/A...
Florian Wirtz continues to attract the interest of the biggest clubs in...
3h ago from CaughtOffside.com
Monday night comedy as Champions League race hots up
Good morning. I enjoyed some Monday night football last night. I don't...
2h ago from Arseblog.com
Comments
Hottest News
Ferrari uses Max Verstappen example to slam...
Ferrari boss Fred Vasseur has slammed what he... Read More »
2h ago from MotorsportWeek.com
Defiant Vasseur slams ‘bullshit’ claims on Hamilton’s...
Ferrari team principal Fred Vasseur was in no... Read More »
47m ago from F1i.com
Russell complains about FIA ignoring him after Saudi Grand...
George Russell has revealed that he's complained... Read More »
1h ago from GPFans.com
