News Details
F1 launches global marketing campaign
For the first time in its 69 year history, Formula One is to be officially globally promoted. While the sport, particularly under Bernie Ecclestone's leadership, relied on the teams, sponsors and race organisers to promote it, Liberty Media is taking matters into its own hands as it aims to further excite current fans and win over new ones. Ahead of next weekend's season opener in Australia, a campaign will be launched, spearheaded by 'a hero film which features six of F1's biggest super fans'. The 60-second film, released on F1's social channels today (Friday 16th March); 'shines a spotlight on the innovation, endurance and elemental nature of the sport, putting superfans at the visceral...
Full Story »
Full Story »
7y ago from Pitpass.com
0
You May Also Be Interested In...
F1 launches 'Engineered Insanity' global marketing...
It's taken almost seven decades but Formula One has finally launched its...
7y ago from F1i.com
F1 debuts global marketing campaign ahead of first race
Formula 1 has launched its first global marketing campaign ahead of the...
7y ago from MotorsportWeek.com
DHL becomes Formula 1's first official eSports partner
Despite new owners Liberty keen to bring in new partners and suppliers to...
7y ago from MotorsportWeek.com
DHL extends contract with F1
Within the framework of the agreement, DHL remains the Official Logistics...
7y ago from Pitpass.com
Elsewhere On The Network
Popular On MGPToday.com
Francesco Bagnaia explains ‘weak point' that...
Factory Ducati rider Francesco Bagania explained his "weak...
5d ago from MotorsportWeek.c...
Yamaha officially begins testing of V4 MotoGP engine
Yamaha technical director Max Bartolini has confirmed the MotoGP factory...
1d ago from MotorsportWeek.c...
Injured MotoGP champion Jorge Martin released from...
No description available...
1d ago from Motorsport.com
Toprak Razgatlioglu has ‘opportunities' in...
Kenan Sofuoglu has revealed that Toprak Razgatlioglu has riding...
3d ago from MotorsportWeek.c...
Popular On IndyCarToday.com
Arrow McLaren steps outside of the all-Papaya livery...
No description available...
16h ago from Motorsport.com
Arrow McLaren unveils new themed liveries for Indy 500
Arrow McLaren has unveiled a trio of special liveries for the upcoming...
16h ago from MotorsportWeek.c...
IndyCar sees 50% viewership drop on FOX after going...
No description available...
1w ago from Motorsport.com
IndyCar outlines replacement driver rules for Indy 500
The NTT IndyCar Series has released updated guidelines that will be...
4d ago from MotorsportWeek.c...
Popular On TotalWRC.com
Details of WRC’s first rally in Paraguay emerge
No description available...
1w ago from Motorsport.com
Popular On GunnersToday.com
“Happy to see him out there” - Ethan Nwaneri makes...
Arsenal prodigy Ethan Nwaneri has expressed his admiration for fellow Hale...
52m ago from SportsKeeda.com
“Don’t speak to me like that” - Ex-Manchester...
Former Manchester United star Josh Harrop was seemingly involved in a...
1h ago from SportsKeeda.com
Chelsea hero John Terry aims cheeky dig at Arsenal...
Chelsea legend John Terry aimed a sly dig at Arsenal legends after his...
1h ago from SportsKeeda.com
Exclusive: Arsenal and Liverpool want to sign 28-G/A...
Florian Wirtz continues to attract the interest of the biggest clubs in...
5h ago from CaughtOffside.com
Comments
Hottest News
Ferrari uses Max Verstappen example to slam...
Ferrari boss Fred Vasseur has slammed what he... Read More »
4h ago from MotorsportWeek.com
F1 star gets STUCK in car before unlikely hero comes to...
Carlos Sainz had to be helped out of his Williams... Read More »
2h ago from GPFans.com
Lance Stroll hits unwanted RECORD in new F1 low
Aston Martin Formula 1 star Lance Stroll has... Read More »
1h ago from GPFans.com
