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Formula One Management Fs up!
Less than two months ago, in the moments following the Abu Dhabi Grand Prix, Formula One Management (FOM) proudly unveiled a new logo for the sport intended to - according to Chase Carey – 'inject fresh energy and innovation”. For the previous 23 years, the sport had jealously protected the sport's old logo which featured a slanted 'F' and stylised speed lines which incorporated the number 1. However, keen to give the sport a new look, in November, the new owners, having bought F1 in a deal worth around $8bn at the start of the year, and keen to exorcise all that went before, unveiled the new logo on the Yas Marina podium and in the days that followed the new logo was...
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