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Analysis: Assessing Formula 1's financial prospects
Under new owners Liberty Media, Formula 1 has been on something of a spending spree. Keen to fill vacancies in areas like marketing and research - where previously no roles existed - and to amp up the sport's digital offerings, F1 this year has had to shell out in areas that previously saw little to no spending at all. The immediate impact of said spending spree has been a 13 percent fall in the prize money shared between the teams this quarter: $273 million, versus $316 million at the same point in 2016. But as the saying goes, you have to spend money to make money, and the current 'spending' being done by F1 can more generously be viewed as investing. The 2017 season has seen the launch...
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7y ago from Motorsport.com
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