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Other venues should learn from Monza - Bratches
Formula 1 commercial boss Sean Bratches believes that other venues can learn something from the success of the Italian Grand Prix, which claimed a record crowd last weekend. F1 rights holder Liberty Media said an all-time record of 185,000 attended the event over the course of the four days. While acknowledging that Monza is a special case – thanks to the traditional local passion for Ferrari – Bratches hopes to see similar levels of support elsewhere. He said out of the 20 venues in the calendar, only "four or five" carry out proper promotion work. "I think there's some inherent wind behind our sails in Monza. But our intention is to create an overlay for our promoters,...
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7y ago from Motorsport.com
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