News Details
F1 in fresh China push with marketing deal
– Formula 1 has signed a deal with marketing company Lagardère Sports and Entertainment in a fresh push to boost the sport's profile across China.China joined the F1 calendar in 2004, with the purpose-built Shanghai International Circuit, and the aim of the new partnership is to grow the audience.Lagardère, founded in 1992, and based in Paris, has already played an important role in promoting Asian Football Confederation events in China.Sean Bratches, F1's commercial chief, commented: "We have a proud and longstanding relationship with motorsport in Asia, working with some great motor race circuit owners and successful race promoters from Singapore to Suzuka in Japan through...
Full Story »
Full Story »
8y ago from GPUpdate.net
0
You May Also Be Interested In...
F1 makes fresh push in China with new marketing deal
Formula 1 has ramped up efforts to increase its profile in China after...
8y ago from Motorsport.com
Maybe second grand prix for China as F1 tap into...
Formula 1 is teaming up with Lagardere Sports marketing agency to build...
8y ago from GrandPrix247.com
New deal eyes China expansion for F1
While the future of the British Grand Prix hangs in the balance, Formula...
8y ago from Pitpass.com
Elsewhere On The Network
Popular On MGPToday.com
Why MotoGP hails 2025 season as a...
MotoGP promoter Dorna Sports has described the conclusion of the 2025...
12h ago from MotorsportWeek.c...
Honda wouldn’t even be in top 10 without mid-year...
No description available...
13h ago from Motorsport.com
Marc Marquez propels MotoGP to record figures in 2025
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Broadcast schedule for 2026 Indy NXT season announced...
No description available...
8h ago from Motorsport.com
FOX Sports, IndyCar reveal broadcast schedule for 2026...
No description available...
1d ago from Motorsport.com
Chip Ganassi Racing completes four-car roster for 2026...
No description available...
2d ago from Motorsport.com
IndyCar boss Doug Boles explains new officiating system
No description available...
2d ago from Motorsport.com
Popular On TotalWRC.com
Gregoire Munster to contest Dakar Rally and WRC Monte...
No description available...
11h ago from Motorsport.com
Toyota brings Corolla back to rallying with all-new...
No description available...
16h ago from Motorsport.com
Does Martins Sesks have a future with M-Sport in WRC?
No description available...
1d ago from Motorsport.com
Popular On GunnersToday.com
Mikel Arteta admits long-term future at Arsenal...
t;li>Spaniard approaches sixth anniversary in chargeArteta ‘has to...
4h ago from TheGuardian.com
Premier League news: Guardiola dismisses exit talk and...
No description available...
8h ago from TheGuardian.com
'It has to be this year' - Thierry Henry sends PL...
Arsenal legend Thierry Henry has told club manager Mikel Arteta to avoid...
10h ago from SportsKeeda.com
'I don't want to leave' – Arsenal star ends all...
Gabriel Jesus has delivered a powerful statement of intent regarding his...
16h ago from CaughtOffside.com
Comments
Hottest News
Mercedes reveal how 'new era' of F1 cars will sound in 2026
Mercedes have revealed the first taste of their... Read More »
4h ago from GPFans.com
Why the FIA is already facing controversy surrounding...
F1 is edging towards its first major dispute of... Read More »
6h ago from MotorsportWeek.com
Ferrari F1 boss hints at Lewis Hamilton reshuffle in 2026
Ferrari F1 team principal Fred Vasseur has... Read More »
6h ago from GPFans.com
