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Heineken envisions 'continuous content' for F1
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Heineken’s senior global brand director Gianluca di Tondo says that he plans to help bridge the corporate and entertainment sides of Formula One with expanded digital content over the next three years. The drinks company was unveiled as Formula One's new global partner at the start of June. While Heineken is still very much in the learning phase when it comes to the opportunities presented by the sport, di Tondo has been excited by the initial work that's already been undertaken. "2016 is a warm-up, the learning phase - and we are already collecting some good ideas on where we want to go," he told the official Formula One website this week.. "We are a...
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