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Heineken targets Vietnam F1 race
Heineken's senior global brand director Gianluca Di Tondo says the brand's biggest wish in F1 would be to introduce more Formula 1 races in the Asia-Pacific region and has targeted Vietnam to host a Grand Prix in the future. Di Tondo has remarked at the early success of the Dutch beer's sponsorship deal with Formula 1 having been announced at the Canadian Grand Prix and enjoying title sponsorship rights of the Italian Grand Prix. READ: Heineken signs F1 sponsorship deal Di Tondo has explained Heineken's target audiences entering the F1 market are the US and the Asia-Pacific regions – having already achieved a healthy presence in the European market through its ties with the UEFA...
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