News Details
Alonso named Formula 1's most marketable driver
Fernando Alonso has been named as Formula 1's most marketable driver, according to a survey by analysts Repucom. The German company said the two-time world champion has gained the top spot due to his unbeaten domestic perception in his native Spain. According to Repucom, Alonso notched up a 98 percent score on how recognisable the F1 star is, as well as 88 percent of all people surveyed seeing the McLaren driver as an effective brand endorser, while 83 percent said they'd trust him. Alonso will sit out the season opener in Australia under doctors' instructions after he crashed in Barcelona during pre-season testing last month. Alonso's former team-mate at Ferrari, Felipe Massa, came second...
Full Story »
Full Story »
You May Also Be Interested In...
Alonso still F1's most marketable driver
Fernando Alonso will be missing from Sunday's Australian season-opener...
10y ago from SuperSport.com
Alonso still the most marketable driver in Formula 1
Fernando Alonso will be missing from Sunday's Australian season-opener...
10y ago from GrandPrix247.com
New ‘Sebastian Vettel fever’ at Maranello
Flavio Briatore has giggled at the new ‘Sebastian Vettel fever' at...
10y ago from ThisIsF1.com
Vettel footage key to Alonso mystery – report
The theory Fernando Alonso was already unconscious before he crashed in...
10y ago from ThisIsF1.com
Elsewhere On The Network
Popular On MGPToday.com
Francesco Bagnaia: I have potential to make Marc...
No description available...
44m ago from Motorsport.com
Fabio Di Giannantonio: Ducati no longer have an edge...
Fabio Di Giannantonio believes Ducati no longer have an edge over rival...
7h ago from MotorsportWeek.c...
Marc Marquez and Ducati set for two-year MotoGP...
No description available...
1d ago from Motorsport.com
Marc Marquez, Francesco Bagnaia unveil retro-inspired...
No description available...
1d ago from Motorsport.com
Popular On IndyCarToday.com
Pato O’Ward joined by F2 champion in McLaren F1...
McLaren has announced its driver development program lineup for 2026,...
5d ago from MotorsportWeek.c...
Long Beach to bring in new leadership for iconic event
Organizers of the annual Grand Prix of Long Beach event have announced...
4d ago from MotorsportWeek.c...
Grand Prix of Long Beach set for leadership change
No description available...
4d ago from Motorsport.com
Kucharczyk set for 2026 Indy NXT run with HMD
No description available...
6d ago from Motorsport.com
Popular On TotalWRC.com
Sebastien Ogier still has motivation “to go for...
No description available...
3h ago from Motorsport.com
Sebastien Loeb after 13 Dakar punctures: Cars now...
No description available...
2d ago from Motorsport.com
Nani Roma: Dakar 2026 at 'F1 level' after close fight
No description available...
3d ago from Motorsport.com
Popular On GunnersToday.com
Mikel Arteta in awe of La Liga gem, Arsenal would need...
Arsenal continue to be linked with a move for the Real Madrid attacker...
44m ago from CaughtOffside.com
“The only one that concerns me” - Danny Murphy...
Pundit Danny Murphy has pointed to Arsenal as clear favourites for the...
4h ago from SportsKeeda.com
Arsenal’s Ethan Nwaneri poised for Marseille loan in...
t;li>Crystal Palace and West Ham also keen on midfielderOleksandr...
4h ago from TheGuardian.com
Arsenal hold positive talks with Ligue 1 club for the...
Marseille are reportedly on the verge of securing a loan deal for highly...
7h ago from CaughtOffside.com
Comments
Hottest News
Will this be Mercedes' brand new livery?
The first launches of some of the new Formula 1... Read More »
1h ago from RacingNews365.com
The former F1 drivers competing in the 2026 Daytona 24 Hours
In a field of 60 cars, 10 former F1 drivers will... Read More »
44m ago from RacingNews365.com
Honda admits ‘we will struggle' in 2026 as power unit...
Honda has admitted that its new F1 power unit... Read More »
4h ago from MotorsportWeek.com
