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Microsoft switches to Mercedes for 2026 F1 sponsorship
Jan.22 Microsoft is set to become a major sponsor of Mercedes from 2026, underlining Formula 1's growing appeal to the world's biggest technology companies. According to Sky News, the $3.4 trillion computing giant will unveil a partnership with the Brackley-based team when Mercedes reveals its 2026 car livery and design later this week. One sponsorship expert estimates the deal could be worth around $60m per year, potentially making it one of the largest single team sponsorships in Formula 1. The move represents a notable shift for Microsoft, which has been associated in recent seasons with Alpine through technology and innovation partnerships. Alpine, however, is no longer a Renault...
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