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F1: Super Bowl livery reveal for Cadillac

Cadillac will unveil the livery of its 2026 challenger on Sunday, February 8, via a TV advertising spot during the 2026 Super Bowl, representing a bold new way for the team to connect with new audiences within the United States and beyond. According to Nielsen, the 2025 edition of the Super Bowl between the Philadelphia Eagles and Kansas City Chiefs attracted 127.7 million viewers, the largest audience in U.S. TV history for a single-network telecast. (And around 127 times the average audience for an F1 race - Ed). Kendrick Lamar's performance was the most-watched Super Bowl halftime on record, averaging 133.5 million viewers. Beyond the records, the Super Bowl drives cultural...
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